Project
Nike Flight Ball
Overview
In the summer of 2020, during the global pandemic, Nike launched a brand new football. This innovative and truly game-changing product was the result of years of testing and development. I was part of the design team assigned to create the campaign to bring this product to market. While our pre-pandemic plans focused on footballs biggest athletes, once we saw the severity and uncertainty of the virus, we adapted our creative approach to highlight the passion and love footballers (of all levels and abilities) have for the sport and for the ball itself.
With this campaign we saw the ball as an object of inspiration and an invitation back to the game. We photographed the ball to highlight its aesthetic and technical beauty, and chose to showcase young athletes from around the globe playing with the ball. Across print advertising and digital, we coupled these strong images with bold typography to create and reinforce the love affair footballers have with the ball. Within the digital space, I led the teams to create a more editorial and behind-the-scenes approach in order to provide our audience a unique, Nike-only look into the testing and development process. This highlighted the craft Nike pours into every product and the bond we all share with the ball.
