Project Name
Overview
Intel x McAfee Scam Detector
Developed the concept, script, and lead the art direction on this 2-minute video from ideation to final execution that tells the story of the power, performance, and security users can get when they power their Intel AI PCs with McAfee’s Scam Detector Software.
In concepting this video, I wanted to break the 4th wall and tell a story that was full of warmth and humanity and brought real earnest conversation to the forefront to highlight the dangers we all face online each day, while showing the security benefits present in this partnership between the two brands.
Director: Lewis Rose
Creative Lead Art Direction
See the power, performance, and security of the McAfee Scam Detector running on an Intel AI PC.